Human centered

Research based.

Data driven.

Stories that matter.

I’ve helped dozens of brands figure out the best way to connect with customers through storytelling.

For Samsung, I helped come up with strategies to make the next evolution of smartphone tech relatable to Gen Z and centennial audiences around the world.

For Amazon Pharmacy, I created an in-house magazine dedicated to telling stories around chronic illness that converted readers into customers and created a halo effect around the brand.

For Huge, I unobscured the design process and showed the relevance of design-thinking to all aspects of our world.

Let’s put our heads together.